Yes, the NFL Ratings Are Really Down

We have heard a lot about the poor NFL TV ratings all fall.   In yet another sign, NBC is cancelling this upcoming Sunday night's (New Year's Eve) game due to anticipated poor ratings.    The CNN post below gives more detail on that decision.

So what is behind the poor ratings?  Yes, the anthem protest  did not help, but bad football and other factors are likely to be greater contributors as outlined in the post from OutKick the Coverage from earlier this fall.

NFL cancels Sunday Night Football this week

 by David Goldman   @DavidGoldmanCNN

The NFL has canceled the final Sunday night football game of the season. Don't worry, no one was going to watch anyway.  Next Sunday's game had two disadvantages: The games all had a likelihood of being dull by the time Sunday night rolled around. And this coming Sunday is New Year's Eve, a day when historically few Americans watch television.

The last time the NFL held a Sunday night football game on New Year's Eve was in 2006, when the Chicago Bears hosted the Green Bay Packers. It was quarterback Brett Favre's last game with the Packers (and widely expected to be his last game ever). Still, only 13.4 million people watched that game, about a quarter fewer than the average Sunday Night Football game that season.

Since the last Sunday night football game also happens to be the final game of the season, the NFL tries to schedule a game that will definitely have playoff implications for one or both of the teams playing. (A team that already made the playoffs might sit their starters, leading to an exceptionally boring game.) <more>

NFL TV Partners Set To Lose Up To $500 Million On Ratings Decline

 by Clay Travis - OKTC

 As Roger Goodell, Jerry Jones, and the NFL engage in an ugly internal fight over the future leadership of the NFL, TV partners at CBS, ESPN, Fox and NBC are staring at their own internal conflicts — namely a substantial decline in NFL ratings that is on pace to cost the four networks up to $500 million in lost revenue.

Already several hundred million in lost revenue has been booked in 2017 and it has the league’s top executives and television partners scrambling to figure out what went wrong. How did a league that was setting ratings records in 2015 suddenly see its audience fall by nearly 20% just two years later.

While much of the attention has focused on the protests, according to ongoing conversations with several people close to the league and its television partners over the past couple of months, the ratings decline that will cost the TV partners up to $500 million can actually be attributed to four primary factors.

Those factors in order: <more>

1 comment:

  1. I've managed to limit my NFL exposure. A friend on the other sided of the (political) aisle has done the same. We shared this on FB, with the realization our boycott was for different reasons. Mine was simple: the officials are indeed amateurs, crew chief Pete Morelli for example. His "day job" is AD at one of the well-heeled RC schools in CA of what may be euphemistically called the "jock-strap apostolate". He's the bozo responsible for one of the worst calls ever in an AFC playoff game PGH vs Colts. Troy Polamalu intercepts a pass late in the game where the Colts are within a TD. Polamalu goes down, untouched, bobbles the ball on the way back to his feet, Morelli calls incomplete. I suspect the "NYC Review" was installed just to correct the gross mis-application of "made a football move" rule. By the end of the game in which the Steelers did win, the NFL office had characterized Morelli's call as a mistake. If I should happen by a game and spot him under the white cap, the NFL is off for the day. This year, I've watched two separate halves and less than 30 others plays. I may tape the Super Bowl and run it back in the less than one hour it takes to see the commercials. by the way, I've called this game the HYPE-erbowl for some time. Geometry students will be quick to grasp the double entendre.